April 2011
4 posts
My presentation notes
PR1 – radio listening figures
PR2 – In depth interview with James Cridland
PR3 – Survey on radio listening 21 people
People’s preferred ways of listening to radio
6) What is your preferred radio platform and why? I can get 2Day FM (Sydney) and CBC Radio 1 (America) only on the Internet, so internets my favorite. I can’t get Internet in the car, so DAB’s my favorite. In the room I’m currently in,...
Primary Research 3: Survey on radio listening and...
The 10 questions can be seen below:
March 2011
13 posts
10) Do you think that internet radio is the...
Not until we have unlimited bandwidth for mobile phone users.
More and more people are going online to check facebook, twitter etc No doubt if its visual for them to click on it….internet radio will grow!
Porbably- as more people buy mobile internet device such as smart phones. DAB is getting a bit redundant, and is expensive to buy.
No, people often listen to radio in the absence of...
9) If yes, what internet radio stations do/have...
977 The 80s Channel
spin fm
Dubai 92
BBC 1 xtra, choice FM, Radio 1’s internet station and BRIT FM!!!!!!!!!
www.burstradio.co.uk and Mostly fm and dab stations via the Internet
Brit FM
I listen to FM stations online which I can’t get on FM where I live. Stations I listen to include BRMB, WAVE 105 and FM104.
BBC Radio 1
7) If you don't have a DAB digital radio, why...
Can’t get good signal where i live
Never got round to buying one
i dont know
no money
they’re useless
It costs money to buy it and i dont have money.
i don’t really listen to radio enough to want to buy one
I prefer to have a set playlist so I can pick a song depending on my mood. So I prefer MP3 and Ipods.
6) What do you think are the benefits of DAB...
When you can get a signal, it is very crisp and clear, with no interference.
More choice
Good range of stations from across the country
more good stations such as 6music, better quality service, radio shows channel / text information
You can get more channels
i don’t know
Clearer sound but not comparable in all areas.
none
better signal, more choice of radio stations
More channels,...
4) At what time of the day do you usually listen...
No I always stick to FM, and I listen mostly in the evenings
Late at night and daytime.
Late night 10pm - 2am
Morning- on the way to work in the car, also podcasts and morinig - digital radio
drivetime
9 no
7 and 5
FM
Morning or evening in the car. No.morning, I only ever listen to the radio in the car on the way to school
night time after 10pm… they don’t really censor the...
Question 2 - What is your preferred platform and...
FM, as i can always get a signal, unlike DAB which can be difficult to find.
DAB - Ease of use.
digital radio- more good stations such as 6music, better quality service
FM radio, as I usually listen in the car.
FM
Online because its easier
FM. Easiest most accessible
FM Radio, its simple.
digital TV because then i can listen to it really loud and get a good reception for it
Online cause...
Primary Research 2: In depth Interview with James...
1) what radio stations do you listen to and why do they appeal to you? I listen to a lot – LBC 97.3 or BBC Radio 4 wake me up, though occasionally I listen to BBC Radio 2. In the car, it’s BBC Radio 5 Live, or LBC News 1152, orAbsolute Radio. I also enjoy some of the Absolute decade stations, Chill, 2Day FM, ABC Brisbane, CBC Radio 1 and WBAI.
2) if analogue radio was switched off tomorrow, how...
Primary Research 1 - Radio listening figures...
Absolute Radio listening figures
The Frank Skinner Show
Broadcast between 8am-10am on Saturdays.
According to Absolute Radio and the latest RAJAR results, these are the listening figures for Frank’s show:
Live listeners: 252,000 per week – (highest listening figures for this timeslot for 2 ½ years since Q2 08 up 15%)
Podcasts of the show downloaded per week: 171,000 (6.5 million downloads...
Please fill in my survey on radio listening
http://www.surveymonkey.com/s/L5QQTJ3
February 2011
2 posts
Secondary Research - bad sources
Bad sources:
Source 1
Author: Inglis Andrew F
Book: Behind the tube: a history of broadcasting
Page: 488
Date published: February 16th 1990
Quote from book: “Digital signals have both advantages and disadvantages as compared with analogue. Perhaps their greatest advantage is their relative immunity to degradation as they are subjected to the distortions of transmission and recording...
Secondary Research - good sources
Radio transmission – is digital a good medium and is internet the future?
Source 1
http://www.guardian.co.uk/technology/2009/jun/16/digital-britain-analogue-radio-switchoff
By John Plunkett, Tuesday 16th June 2009
It’s about the government’s targets for the move to digital radio.
How found: I typed “analogue radio switch off” into Google.
Reliability: This article is from the Guardian who are...
January 2011
15 posts
The reliability of websites
When looking at the reliability of websites, you need to know this following things:
Who wrote it? You need to decide if the website can be trusted. Even if there is a lot of good information on website, you might not trust it if the design of it is bad. Is their view bias or are they speaking as an outsider?
What? What exactly is written?
When? It is important to know when somthing was written...
Research techniques which we haven't tried
Participant Observation Research - This is when you have a go at something with a group of people for your research.
Observation covert - This is when you observe a group of people doing something without telling them you are doing it. You don’t get involved with the activity yourself. You might them tell them afterwards that you were observing them.
Observation overt - This is when you...
Website competitor analysis/comparative study
Today we tried out another way of researching. The task that we did required us to look at two websites about music promotion, compare them with each other and give them a mark out of 5 for different areas such as their readability and navigation.
The other criteria were: Home page, links and labels, search and search results, performance and content.
In some ways it was good as it was very...
Survey Results
I found Survey Monday very easy to use as you can make a decent questionaire with it, give the link of it to people to complete and then it works out the results for you.
From my findings, I found out the following information about JPr’s viewing habits? (6 people took part in my survey)
50 % of people said that on a daily basis they watch television for an average of 2 hours a...
The link to my survey on tv viewing habits:
http://www.surveymonkey.com/s/H8H9QL9
Questionaires
During today’s lesson we did a task where we were all given a question and we had to outline what the problems with it were. The questionnaires aim was to find out about downloading and streaming habits among a particular age group.
The first problem with the questionnaire was that there was no question which related to demographics such as how old the people were (even though it was...
Analysis of ethinic representation in womens...
We did a task during today’s lesson about the representation of people of different ethnicities in women’s magazines. I was working with Callum and we looked at a In Style magazine from September 2009. The technique that we used to do our research was to count the models in the magazine depending on their ethnicity. We found that the majority of the models in the magazine were of a...
Focus Group Task
As a class we were put into 2 different groups. We had 1 person in each group who asked their group questions and another person in each group who acted as a scribe.
In our group, Alex asked the questions and Emma was our scribe. I thought our focus group went quite well as everyone was able to give their opinions without anyone talking over each other.
Focus groups are a type of primary...
Focus Groups
Focus groups are used a lot in media research. It is an example of qualitative research which is used to get the opinions and thoughts of a product from a group of people. Questionaires are often used.
Just before Paranormal Activity was in the cinema, it was shown to a group of people in a focus group and they gave their feedback on what they thought of it. After looking at the research, the...
Types of research
Primary
Primary research is when you find out somthing by yourself.
Secondary
When you don’t find research yourself first hand, it is called Secondary research.
Qualitive/Qunatitative
Qualitive research is when you get really detailed answers from someone. Quanatitative reserach is when you get information such as figures.
Objectivity
Researching objectively is when you are not...
Social Media Research
I’ve just read an aritcle called “Social Media Reserach” and it looks at how and why companies use social networking for research. Companies such as Coca Cola use their facebook page to get suggestions and comments from the people who buy their products and they find it a very useful tool. It is also a lot cheaper and easier then printing out lots of questionaires and...
BARB – Broadcaster’s Audience Research Board
Bard contains audience figures for Television channels in the UK which are broadcast across all platforms and this includes terrestrial, cable and satellite. The figures are useful for both broadcasters and advertising as it shows them what programmes are popular and which ones are making money from advertising. If a programme has low audience figures, it could be moved to a less-prime time...
What services do Nielsen Research off?
Advertising Effectives
This service that they offer looks at your companies advertising campaigns to see how successful they were.
Brand & Portfolio Management
This part of the bussiness looks at how companies can effectively their portfolio and different brands.
Marketing performance
This looks at how effective your marketing is.
Market Structure & Segmentation
Nielson use very...
What other things do you need to consider if...
Things which need to be consider could include:
It needs to be clear what sort of programme you want to produce and what the target audience of it is.
You need to think about what channel it would suit. Possibley a mainstream channel such as BBC 1 or ITV1 or maybe a more specalist channel if your programme isn’t so mainstream.
The time that the programme is on is very important. If...
How does the media use research?
1 - You are starting a new magazine - what do you need to consider?
- Who your target audience is. This will determine what things you would include in your magazine and what the style of the writing would be like for example.
- What sort of colour scheme would be suitable.
- What your USP should be. This would be somthing which will tell people why they should buy your magazine.
- The front...
